Intending to look at some of the fundamentals behind design it only seems right to begin by looking at COLOUR just come back from Cuba so a few of these seemed relevant...
Two relatively shoddy photo's but the fact is that the colour makes them pretty cool photos, now this country has very little money since about the 1960's. The only way these vehicles change is they break get fixed by a man in a hut and then they are sprayed as loudly as possible, this is the cheapest way to show off or make a point even the relatively newer cars there were sprayed ridiculous colours. The fact that public transport is yellow in colour creates a brand as such, and considering there is absolutely no advertising or branding in this country except for that of the revolution (che and what not) this could surely demonstrate the fundamental aspect behind design itself is colour!
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