apparently there are two sides to the brain, color and visual elements activate the right side of the brain, your emotions, and the printed words effect the left side of the brain your logic. Hence typography and colour being the fundamentals behind good design and hence when you try to read these piece above its rather confusing!! It is something i am interested in but this is a little two psychological for me, i am interested by spurring a reaction like most design should but i do not want to look to deeply into it.
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