Friday 7 August 2009

Viral advertising

I became aware of the stone phone. Everyones favorite phone it could perform most house hold chores and would be everyones must have item. Funnily enough the producers of this phone were nothing to do with phones at all, they are a recruitment company however you can guaranty they would have got millions o hits from it. I can't help but feel it may not be the best idea though because the traffic they would pull into their website would not necessarily be their target audience. Surely a different item or service would be more appropriate. Interestingly was the colour and shape they chose to look at. This they believed would be the best colour ever.... and the best shape ever... Is it?


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