Tuesday, 29 September 2009

Apple nails it

Apple is probably the strongest brand in the world at the moment and this advert i noticed n TV just confirms that. They are completely aware of the green issues and so they confront peoples fear with this friendly fun little advert which despite saying your mac will be ruined after 1000 charges people still love. There use of childish illustrations and white space is very effective and admirable. i am interested by this greener life and carbon footprint issues and feel that is a major part of design at the moment, possibly something i should look at for my independent project.

1 comment:

  1. very good advert- touches on a up to date subject about the enviroment, alot of people will take notice of. I love the simple illustrations/anitmations, they are very popular at the moment in design world, you can find them Mcann Erickson website. advert is clear and simple. An easy yet effective watch.