Following the constant reminder of generally how messed up athletics is, e.g HE/SHE MAN LADY it leads nicely to our awful 2012 logo. I can understand the concept behind it which is cool yet what poor execution!
In october the 2016 host will be selected and above are the fore runners. Visually i find the chicago one the most appealing. the madrid identity is to childish for me and the Tokyo is a poor jucstaposition of contradicting themes i feel. Reading more into the chicago logo the concept behind it is the chicago star set upon the green parklands, sun in the sky and blue of lake michigan.
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