I am particularly interested in the think campaigns, i believe they are ok.... but could be better i feel there is a lot of material to work with and that they are not thinking outside of the box. This is a campaign i would consider doing my independent project on. it strikes a cord with me because i am aware that i drive tired and i since my sister fell asleep at the wheel it raises the awareness for me personally. I intend to choose and independent project that is very universal and applicable. I intend to finish with a piece of work that employers can relate to when i apply for jobs, so i feel such a national campaign would do this.