Wednesday, 30 September 2009

Sleep driving

I like this poster i feel it could be used in a think tired driving campaign with a bit of a twist almost like a promotional event that doesn't exist. This is something i am really considering for my independent project now. Below are a few facts i learnt...
'An estimated 300 people a year are killed where a driver has fallen asleep at the wheel.Research commissioned by the Government found that falling asleep at the wheel accounts for up to 20% of crashes on motorways or similar roads, and as many as one in ten of all crashes on Britain's roads.' It would certainly seem there is a problem here, theres an obvious target audience and it lends itself to many choices of media.

1 comment:

  1. I agree its a really interesting subject, very true, as I often find my mind wandering when driving it must be all too easy to fall asleep when completing a long journey on the motorway - very boring!

    Nice poster also!