'An estimated 300 people a year are killed where a driver has fallen asleep at the wheel.Research commissioned by the Government found that falling asleep at the wheel accounts for up to 20% of crashes on motorways or similar roads, and as many as one in ten of all crashes on Britain's roads.' It would certainly seem there is a problem here, theres an obvious target audience and it lends itself to many choices of media.
Wednesday, 30 September 2009
I like this poster i feel it could be used in a think tired driving campaign with a bit of a twist almost like a promotional event that doesn't exist. This is something i am really considering for my independent project now. Below are a few facts i learnt...